Jia Wen Lim
Jia Wen Lim
Jia Wen Lim
Jia Wen Lim
Jia Wen Lim
Jia Wen is the one who notices the things that linger after the meal: the sweetness in a curry, the mood of a small neighbourhood shop, the way a rainy afternoon somehow makes a bowl taste better. She writes with curiosity, warmth, and a soft spot for the stories behind what we eat. Her pieces often wander beyond the plate into food culture, everyday rituals, and the little reasons certain curry places stay in our heads.
- Jia Wen is the one who notices the things that linger after the meal: the sweetness in a curry, the mood of a small neighbourhood shop, the way a rainy afternoon somehow makes a bowl taste better.
- She writes with curiosity, warmth, and a soft spot for the stories behind what we eat.
- Her pieces often wander beyond the plate into food culture, everyday rituals, and the little reasons certain curry places stay in our heads.
Marcus Teo
Marcus is more likely to ask whether the katsu stayed crisp, whether the spice level actually means anything, and whether the bowl was worth the queue. Practical, observant, and quietly opinionated, he approaches curry with the mindset of someone who enjoys comparing the details. His reviews and guides are grounded in the things Singapore diners actually care about: taste, value, consistency, convenience, and whether he would willingly make the trip again.
SG Curry Editorial Team
The SG Curry Editorial Team is the collective voice behind our broader guides, explainers, neighbourhood roundups, and curry deep dives. The team researches, checks, compares, and connects the dots across Singapore’s Japanese curry scene, from new openings and familiar chains to regional styles, curry culture, and the questions readers actually want answered.
[Use an appetizing hero image of AJ Delights’ freshly baked muffins, showcasing their golden tops, varied flavours, and cozy bakery setting at Alexandra Village Food Centre]
I wasn’t even hungry when I found them.
I had just finished lunch somewhere else in Alexandra Village Food Centre, wandering the stalls at 120 Bukit Merah Lane 1 without much of a plan, when the warmth hit me first. Butter. Sugar. Something fresh and soft in the air. I followed it to a corner stall that looked nothing like what surrounded it.
That’s how I found AJ Delights.
AJ Delights at Alexandra Village Food Centre
[Use a photo of AJ Delights’ stall at Alexandra Village Food Centre, highlighting its storefront signage, display of freshly baked muffins, and surrounding hawker-centre atmosphere]
The stall sits at #01-82, right in the middle of a food centre where most things are fried, boiled, or ladled. This one bakes.
The name comes from Amy and Jerry, whose initials make up AJ. They decided, back in 2012, to leap from office jobs and pursue baking full-time. I love that story. Two people with faith in flour, butter, sugar, and each other, choosing to build something from home and share it with Singapore.
The muffins here are halal-certified and baked fresh each morning. You can tell before you even reach the stall. The scent does the work for them.
First Impressions of the Stall
[Use a welcoming photo of AJ Delights’ stall, showcasing its muffin display, stall signage, and the bustling Alexandra Village Food Centre setting]
There’s no menu to flip through at a table. No décor to photograph for your stories.
Just a counter, and rows of muffins with crumbly topping in different shades. Nuts, berries, chocolate, cream. I stood there longer than I’d like to admit. Customers in front of me did the same. The choosing is part of it.
The Menu: Plenty of Flavours to Find Your Favourite
[Use an appetizing spread of AJ Delights’ muffin selection, showcasing different flavours, toppings, and freshly baked varieties on display]
The range is wide, and that’s both the joy and the challenge.
Prices at AJ Delights run roughly from S$2.75 to S$4.90 per muffin depending on the flavour, based on recently published guides. Apple Streusel and Vanilla Streusel come in around S$3.35. Green Tea Monster is about S$3.65. Ondeh Ondeh around S$3.85. The Biscoff Pillow, the most indulgent of the lot, sits near S$4.90. Check current prices on their website or drop them an email before you go, as prices can shift over time.
I bought more than I needed. I always do.
AJ Delights Streusel Muffins: The Ones Worth the Wait
[Use a close-up of AJ Delights’ signature streusel muffins, highlighting their golden crumb topping, soft texture, and freshly baked appearance]
If you only eat one thing here, make it a streusel muffin.
The crumbly topping is generous, not a dusting. Butter, sugar, and flour pressed into something that breaks under your fingers but holds its shape. Soft and moist underneath, structured on top.
The Apple Streusel felt closer to apple crumble than a standard muffin. Soft fruit inside a vanilla base, walnut crumble giving you that last touch of texture before the sweetness settles in. Comforting in a way that’s hard to describe until you taste it.
The Walnut Streusel Double Chocolate was rich without being too much. Chocolate chips through a moist, chocolatey crumb, crunchy walnuts, and a crumbly topping that holds everything together. I had compared it to typical double chocolate muffins I’ve tried elsewhere, and this one surprised me.
Green Tea Monster was the one that impressed me most. The matcha inside has actual bitterness, which the sweet streusel balances without cancelling. If you find most green tea bakes too soft in flavour, try this one.
The Ones That Will Divide You
I’d rather be honest than just show you the pretty photos.
Ondeh Ondeh is filled with pandan, gula melaka, and coconut inside, desiccated coconut on top. When it works, it tastes like a childhood memory. It leans sweet, so remember that going in.
The Biscoff Pillow is indulgent. Biscoff lava, biscuit spread, crumble. A great treat if that’s your thing, a bit heavy if it isn’t.
The Vanilla Streusel is the quiet favourite. Fluffy, moist, plain in the best way. Some customers compared it to basic, but I think there’s something good about a muffin that just shows up and delivers.
Operating Hours and How to Order
Here’s the practical part. Popular flavours sell out.
AJ Delights at Alexandra Village Food Centre’s operating hours vary across current listings, with most showing the stall closing around 6pm or earlier. Check AJ Delights’ latest social updates before visiting, especially as muffins may sell out.
If you have a specific flavour in mind or you’re ordering for a group, pre-order. AJ Delights accepts pre-orders via WhatsApp and its online pre-order links; check the current ordering requirements when placing your order.
Final Thoughts
Would I go back? Without much thought, yes.
Not because every muffin was perfect, but because you can feel the care in them. In the fresh crumb, in the way the warmth from the stall reaches you before you spot it. Amy and Jerry built something real here, and it shows.
The rest of Alexandra Village is worth your time too. This guide to Alexandra Village Food Centre is a good place to find your next spot.
What should a first-timer order at AJ Delights? Start with Apple Streusel, Green Tea Monster, and Walnut Streusel Double Chocolate for a good spread of flavours.
Are the muffins halal? Yes. AJ Delights muffins are halal-certified.
Is pre-ordering worth it? If you want specific flavours, yes. Order at least two business days ahead.
I came in full. I left fuller, paper bag in hand, smelling of butter and something that felt like a good day.